How the World Folk Art Movement Project came to be

The World Folk Art Project is a three phase project dedicated to producing a version of the International Folk Art Market | Santa Fe at the Olympic Games, and in turn, creating a long term relationship between several international folk art communities and the International Olympic committee. As a driver of cultural preservation, as well as social and economic development, folk art finds itself uniquely positioned to be the link between the excellence that the Olympic Games promote, and the excellence of world culture and craft.

Phase 1 -- co-marketing campaign at the Rio 2016 Olympics

Phase 2 -- small scale pop-up market in the PyeongChang 2018 Winter Games

Phase 3 -- a fully realized market in Tokyo 2020